Video Creation For Small Business

Promotional Videos

What are Promo Videos for Businesses?

Promo videos for businesses are videos with the intent to promote your products and services to customers and prospects. Good promo videos for businesses seek to bring the conversation to a more personal level without making the sales aspect so overt. Any promo videos for businesses created is in some sense attempting to sell your brand to your target audience. However, that doesn’t mean it’s a blatant sales pitch. You’ve no doubt seen companies release videos in the past which celebrate an achievement or event, wish viewers a happy holiday, or tell their brand story. These pieces of content are promo videos. They’re transmitting information from the brand to the audience but without outright asking you to buy something. If it helps, think of it this way: all video ads are promo videos for businesses. Not every promotional video is a video ad. Diving into digital marketing can be like opening up a digital can of worms. For many, it can be intimidating. You know what, though? It doesn’t have to be. Understanding the role in which videos will play in your strategy can ease some of that intimidation. It helps to get you and your team on the same page. A good jumping-off point is to properly define just what a promotional video is. There are many types of videos you can produce for your business. From product videos and testimonials; to explainer and employee training videos. But, let’s make sure you understand the proper promotional video definition first!

Types of Promo Videos for Businesses

When it comes to the kinds of promo videos you can create, you have a world of options.
  • Product videos
  • Intro videos
  • Product launch videos
  • Event videos
  • Explainer videos
  • Video ads
  • Recruitment videos
  • FAQ videos
  • Testimonial videos
… and more. There are quite a few possibilities when it comes to creating, so don’t be afraid to think outside the box and get inspired. We at Websitze specialise in creating all these types of promo videos for businesses of all types and sizes.

How long should a promo video be?

Try to keep it under 2-minutes and make sure you’re hitting the important info. The old saying “less is more” should ring true here. Even large companies and international brands know this to be true. Intel, for example, refuses to release video marketing content over 2-minutes. Neither do we! That said, promo videos for businesses do tend to go a little deeper than your typical video ad so we take the opportunity to showcase your brand and really convey valuable information to your audience.

How does a promotional video drive sales?

Whether it’s your YouTube channel, Facebook page, or even your website; a promo video is an ideal introduction to your business and thus at the forefront of all your digital marketing. The fact is, videos can increase conversion rates by 80% simply by putting them on a landing page. That’s how powerful they can be. Some additional points to note about successful promotional videos include:
  • Featuring yourself and employees can encourage brand trust, especially when shared on social media
  • A continuous video series can increase brand loyalty
  • Video significantly increases the amount of time visitors stay on your page.
  • Search engines will always prefer companies that use video.
52% of marketers worldwide name video as the content with the best ROI. So putting a promotional video front and center of your digital marketing strategy is the key to increasing sales and winning new customers. Don’t start digital marketing without one.

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