Animated videos are an engaging instrument that can help you tell your story more comprehensively. They use movement and characters to make the video more interesting
What Are Animated Videos?
Animated videos are an engaging instrument that can help you tell your story more comprehensively.
65% of people are visual learners, and 90% of the information transmitted to the brain is visual.
According to molecular biologist John Medina, vision is our most dominant sense, taking up half of our brain’s resources. And visual information is processed 60,000x faster than text.
Animated videos are brief videos that delivers a business idea in a simple, engaging, and direct way. It combines cool animations, appealing images, and a clear language to quickly grab the viewer’s attention.
It informs the audience but at the same time it’s educative: in no more than 90 seconds, it compiles what the company does, explains how it can help the customers, and describes why that product/service is the best option in that specific niche.
The Most Important Aspects of Awesome Animated Videos
Now that we agree on what animated videos are all about, it’s time to explore what makes these videos SO engaging and compelling.
- Short: these marketing videos pass out a business idea really quickly, in less than 90 seconds. Don’t miss these key tips on the specific length animated videos should have.
- Simple: animated marketing videos communicate a simple message by following the classical narrative scheme: first, the what, then the how, and finally the why.
- Focused on the target audience’s needs: these videos are based on the audience itself and their specific problems. This generates a strong identification from them towards the company’s proposal.
- Animated characters: these marketing videos can also feature animated characters that bring a good dose of humour, emotion, and personality to the story. Avatars also work well in this instance.
- Branding colors: explainer videos generally include the colors of the brand’s identity in the backgrounds and landscapes, so as to generate quick brand recognition.
Bring your marketing to life, with the only restriction being the imagination of the creator and the strength of the brand message.
Why Animated Video?
With such a large number of videos all trying to get viewers’ attention, it’s getting hard for companies to cut through the noise. Another talking head or a boring explainer video just won’t do the trick. You need engagement, and animated video will help you get it.
Majority of consumers prefer video content to reading. Consumer preference will lead to video explosion in content marketing. Video will be used more for converting and lead generation. A lot of potential buyers don’t want to talk to salespeople.
Bottom of the funnel is where videos and animations can influence sales in later stages.
There will be a lot of experimenting to find out what videos work in different situations. Animation, talking heads, actors, CGI. How to present introductions, hooks, and calls-to-action in a video. But animation has staying power in this mix.
There are several reasons why animation works better than other types of visuals:
Animation Keeps Viewer’s Attention
Internet users have short attention spans and will only spend this much time on a video or an article. Animation evokes emotions that resonate with the viewers. It sparks conversations and makes your audience want to follow the story.
Besides, nowadays people are used to intrusive marketing ads. Often they just see through all the white noise the ads create. Animated videos, however, are less known to be a marketing instrument. So people are more likely to pay attention to animated videos than to traditional ads.
Animation Simplifies Complex Topics
Animated video brings concepts to life that text or live videos can’t. Think about it: you can make your characters talk all you want, fly, or travel in time. With the help of explainer animated videos, you can show how mechanisms and processes work.
Animation Simplifies Complex Topics
Animated videos bring concepts to life that text or live videos can’t. Think about it: you can make your characters talk all you want, fly, or travel in time. With the help of animation, you can show how mechanisms and processes work.
A great example of using animated videos for explanation is TED-Ed. If you are not signed up to their YouTube channel yet, it’s just about time. It has over 3 million subscribers and is one of the most popular educational channels on YouTube.
Most videos created by the team use animation. It simplifies otherwise difficult topics like how the food you eat affects your brain or the physics of the “hardest move” in ballet.
Animated Videos are Fun
People love being entertained, even if they talk business or get educated. The more entertaining your video on YouTube, Facebook, and other social media channels, the more people will share it. Animation adds 10 points to the entertainment factor.