Whiteboard animation is a video style that shows the viewer static images being drawn on the screen.

Typically the illustrations are accompanied by a narration that walks the audience through the story that is being told within the drawing.

These animations are simple, yet undoubtedly engaging and are used for Explainer videos, promo videos and social media video ads

There is no question that video marketing has exploded in the last decade, becoming a key aspect of any successful marketing plan. Everyone has jumped on the video bandwagon.

This being said, it is no surprise that consumers are four times more interested in watching videos about a product rather than reading about one.

The majority of marketers also list video marketing as the best form of ROI. This means that video marketing should not be at the bottom of your to-do list but instead a vital part of your business’ communication and marketing strategy.

Now that you know incorporating video into your business plan is a must, now the question becomes- what style of video should you invest in?

Using a whiteboard animation video can be an incredibly effective tool. They are an exciting and innovative way to advertise and market your services or products.

These videos can be created to cater to a variety of specific industries without any of the fluff found in other styles of video. Additionally, a whiteboard video is intended to be focused. This means your message will be heard loud and clear.

How Can Whiteboard Animation Be Used?

A whiteboard video animation is the perfect place for a company to start integrating video into its marketing strategy.

It is memorable, striking, and can be produced quickly with very little costs. Whiteboard video animations are the perfect addition to any company’s website, social media, or email newsletters.

This digital flexibility makes marketing possibilities practically endless! All you need is a concept.

Don’t have a script? That’s okay! Our talented and professional scriptwriters have the ability to understand your vision and portray a powerful message that will tell your viewers just how your company fits into their life.

In addition to an influential and precise call to action, whiteboard animation videos are a most popular part of our portfolio.

Why is whiteboard animation so popular?

You can see whiteboard animation style to create product demos, explainer videos, educational presentations, and many other forms of visuals. What makes this style so popular among marketers, educators, and business owners alike?

1. Whiteboard animations are very focused. They are normally created to convey a specific m message, and this they can do well. Since the only means of expression that they possess is a whiteboard and a marker, the message comes across uncluttered. This helps make it heard clearly.
2. Whiteboard video style is universal. One can use this animation style for just about anything: from bank commercials to history lessons to onboarding videos. Such pieces can be fun or serious, short or lengthy, but what they all have in common is that they stay clear and understandable by the audience.
3. Whiteboard animation is clear. Even if your audience speaks different languages, they will still understand the video made in this style, without any words. This is the power of visuals based on recognizable symbols and common knowledge.
4. Such videos do the PR for you. When made creatively, whiteboard animation videos become a great PR tool. If the audience loves it, they will share it across social media channels, spreading the word about the product or service. According to multiple studies, people tend to share videos that cause deep emotions like amusement or contentment.